Introduction

Whether you are looking for high impact awareness, to underpin brand stature or simply drive conversation, Outdoor Plus’ portfolio of Backlight 48 & 96 sheets are ideally placed to deliver. Each panel has been carefully selected on either major arterial roads or busy commuter routes to deliver unavoidable and immediate communication. In line with our commitment to help you meet your brief as efficiently and effectively as possible, these panels can be planned on an individual basis or as a network of panels.

Backlight 48s

Outdoor Plus’ Backlight 48s are located at key arterials and traffic pinch points across London. Recognised as the best in the sector, the reproduction quality is second to none & these panels enable brands to rise above the clutter & reach a valuable London audience.

Amplify your broadcast campaigns with our key location backlight 48 sheets

Fortnightly Audience (combined) 16.5 Million

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Backlight 96s

Backlight 96’s are a must for brands looking to reach an upmarket audience & create a multiplier effect to TV by delivering the elusive light TV viewer, providing unique cover & message frequency.

Research has highlighted how premium large format OOH can reflect brand stature, increasing the desirability of the product by 150%

Fortnightly Audience (combined) 10.75 Million

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b48_pin Backlight 48s

b96_pin Backlight 96s