Hammersmith Towers, one of London’s most prestigious double sided digital screens, has been won by Outdoor Plus.

A council spokesperson said “We selected Outdoor Plus following a competitive marketing process to be our partner on this landmark site moving forward.  We are looking forward to working with them and believe that their market leading position in London will generate significant additional revenue for our borough to reinvest in services for our residents.

The site, regarded as one of the UK’s best digital advertising opportunities, delivers OOH’s biggest audience on the affluent west London Gateway to the A4/M4 corridor.

Portrait in format, this dynamic site is exceptional, reaching over 6.9m people every 2 weeks, from prestigious AB audiences to posh shoppers, from UK travellers to the most influential women in the country.

It remains an iconic landmark location and is a valued addition to the already iconic Outdoor Plus London portfolio. Rich with creative opportunity, this location offers brands the ability to execute two creatives simultaneously, allowing greater scope to push the technological boundaries and create ultimate stand out.

Jonathan Lewis, Managing Director at Outdoor Plus, said:

We remain committed to delivering the best sites in the best locations in the best city in the world.  As part of that commitment we will be replacing the screens with new state of the art technology before the end of 2017. We are delighted to welcome this new addition to our ever growing London portfolio. Another unmissable moment from Outdoor Plus for audiences on the move