Comic Relief, NCVO, Institute of Fundraising and Whizz-Kidz lead
#ReclaimSocial campaign to end negativity on social media
A major social media movement to “reclaim social media for good” has launched today, with thousands of individuals, charities and organisations actively calling for more positivity on social media, including Comic Relief, NCVO, the Institute of Fundraising and Whizz-Kidz. The movement, which has been trending on Twitter, has already reached a staggering 10 million people within the first five hours on social media alone.
Leading with the tagline “There’s too much negativity on social media nowadays. Let’s reclaim social media for good”, the #ReclaimSocial movement is designed to challenge the overwhelming negativity on social media, and call an end to fake news, bots and trolls. The campaign, led by tech-for-good platform Lightful, is shining a spotlight on the countless positive stories from charities, social enterprises and individuals – many of whom are already using social media for good – under the single banner hashtag
From the Plunkett Foundation underlining the role of rural community co-operatives in helping people overcome issues such as loneliness and isolation, to Personal Group raising awareness of their work with the Memusi Foundation helping children escape poverty through education, to the RNLI showcasing the dangers of the water to young men, the #ReclaimSocial movement is giving a voice to an extraordinary amount of positive and high-impact stories that would otherwise risk being drowned out on social media.
The campaign has also been promoted across six of Outdoor Plus’ iconic roadside screens to amplify the campaign and will reach an audience of approximately 1.7m in premium locations across London, including Euston Underpass, Greenwich and Wembley Way. The sites will show the latest live tweets of people using #ReclaimSocial, providing a real-time view of how people are engaging with the campaign.
Vinay Nair, CEO & Co-Founder of Lightful, said: “Charities and social enterprises have some of the best stories to tell, which is why we’re delighted to help grow the potential of using social media for social good – we certainly need that to happen now more than ever. We’re also excited to amplify the voices of great causes on some of London’s most iconic billboard locations, via our partnership with Outdoor Plus. It will be brilliant to see live tweets showcasing what people are saying about the campaign in real-time, proving just how well outdoor can complement a live social media campaign.”