The face of Hyde Park underpass changed forever this week with the Out of Home sector’s most exciting new digital site launch of the last 5 years. Outdoor Plus has unveiled two state of the art digital screens under the prestigious Hyde Park Corner in London. Located in an area rich in heritage and culture, this is a unique opportunity for advertisers wanting to reach the heart of London’s Luxury Quarter, which on its own accounts for over 50% of London’s total luxury market spend. This location is unique as it offers advertisers an exclusive opportunity to reach London’s global audience with no other premium digital advertising within a one-mile radius.
Jimmy Choo Fragrances will dominate the Knightsbridge bound screen for the launch.
Kenneth Green, Chairman of KGA commented: “The One offers Jimmy Choo Fragrances the ultimate showcase in an area of media scarcity yet rich in some of the world’s most aspirational consumers. In proximity to Harrods & Harvey Nichols this location has no rival and no equal in the London market and is absolutely on brand for the UK’s largest distributor of luxury fragrance & beauty brands.”
Jonathan Lewis, Managing Director at Outdoor Plus, said: “We are delighted to be bringing London’s most elite advertising location to market. At a time when advertisers have more media choices than ever, we are excited to be able to offer them a truly unique opportunity to target the very heart of Central London. With people spending more and more of their time Out of Home, and with DOOH offering such strength with audiences on the move, we strive to ensure that advertisers are seen in all the right places.”
The launch of The One comes after the announcement last week that Transport for London has awarded Outdoor Plus the contract to install, market, sell & manage a portfolio of at least 15 premium digital landscape screens across its London Underpass estate which will provide brand new digital OOH opportunities across the main arterial routes into and out of the Capital.
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