SUPER PREMIUM DOOH IS ONE OF THE QUICKEST WAYS TO GET INTO THE CONVERSATION & MAKE YOUR BRAND FAMOUS
Dave Trott | Advertising Legend
DOOH allows advertisers to tap into the consumer mind-set for a particular date ensuring that the communication is both timely & relevant
Through the dynamic use of DOOH, advertisers are able to instantly change their campaign message by screen location and individual daypart – for example, to communicate live pricing; news; social media feeds; stock availability etc.
KEY BENEFITS OF DYNAMIC DOOH INCLUDE:
-Scale across London
-Relevance & Context
-The right time & right place
-Greater budget efficiency
-Greater campaign effectiveness
London’s most prestigious sporting event of the summer. DOOH provides the perfect opportunity to extend brand relationships with the event or create a new tactical association.
TACTICAL REACTION TO NEWS
No other medium can react as quickly to events in such a public domain
OOH has the greatest levels of exposure versus Press during the day
33% of people living in London don’t read a newspaper
60% of Light Press Consumers are medium / heavy OOH consumers – Adding OOH to a Press schedule will deliver +35% incremental reach.