Helen Weisinger has left her role as managing partner and CMO of HeyHuman to join Outdoor Plus as chief client officer.

As one of the UK’s leading digital out of home companies Outdoor Plus has tasked Weisinger with working with advertisers and their agencies while sitting on the company’s executive board along with Grant Branfoot and four other members of the management team.

Jonathan Lewis, managing director of Outdoor Plus said: “Our experience has shown us that the most innovative and successful campaigns arise when we work directly with advertisers and their agencies. The Universal Music partnership with Global Radio was shortlisted for a Cannes media award and is a prime example of how digital out of home can be leveraged to deliver connected real-time planning between multiple media partners.

“Appointing Helen as chief client officer is the next step for Outdoor Plus as we continue with our ambition to offer advertisers the very best in digital out of home. Helen has a wealth of agency experience & this new role will see her play a pivotal role in the growth of Outdoor Plus.”

Helen said: “This is not just a new job but an exciting career shift for me. It’s a really interesting time to get into digital OOH. Unlike any other medium, the great thing is that it can’t be turned off or tuned out and I’m excited about showing off the creative opportunities to clients and agencies. Digital OOH is one of few traditional media that has benefited from advances in technology, mobile & social media and I’m looking forward to working closely with clients and agencies to demonstrate how this can truly enhance communications plans.”

She will join in September 2016.