REAL-TIME RADIO AIRPL AY
Planned by MediaCom & Outdoor Plus, this campaign enabled Universal Music to tie in the promotion of their artists with real-time radio airplay. This delivered relevant contextual messaging whilst also maximising Universal Music’s budgets for each artist.
BRINGING AUDIO & VISUAL T OGETHER
Global Radio supplied the playlist in return for the Now Playing visual, which built on the success of their 2015 campaign. This connected real time planning shows how effectively multiple media partners can work together, bringing audio and visual together in a unique & immersive way.
DYNAMIC FEED LINK
For the first time a dynamic feed linked the Capital FM studio playlist to Outdoor Plus’ iconic digital screens across London. Custom built code simultaneously triggered one of three Justin Bieber singles that were being promoted by Universal Music as they played live on Capital FM. The creative remained as full screen ownership for the duration of the song’s airplay.
“We’ve seen that digital out of home gets commuters to tune into Capital. This campaign provided a dynamic call-to-action to for people to engage with both Capital and Universal Music artists.”
GLOBAL RADIO – DIRECTOR OF MARKETING
“Bringing OOH and Radio together like this, in a truly live way highlights the full potential of digital OOH. This connected real time planning, and media first, demonstrates a perfect partnership between multiple media partners.”
MEDIACOM – OOH TRADING
“The real-time campaign we ran with Capital FM in 2015 was a huge success and this campaign took the idea of ‘Now Playing’ to the next level. This is a great example of how collaboration between brands can result in a truly innovative and informative DOOH campaign.”
OUTDOORPLUS – SALES DIRECTOR