Premium iconic DOOH proven to deliver brand awareness & fame
21% spontaneous launch / brand awareness
42% Ad Recall
THE SCIENCE BEHIND PREMIUM DOOH
Visual: Drive awareness via iconic, impactful & premium digital sites to drive stature & credibility. Dominate landmark locations to create stand-out & ‘talkability’.
Emotive: Visual engagement triggers emotion & memory, proven to sustain longer term brand connections.
Priming: Iconic DOOH solicits a strong emotional response in consumers, which ensures the message is embedded in the memory and impacts positively on brand choice & spend decisions.
“Effective communication Isn’t small. It isn’t cheap. It isn’t once.”
DAVE TROTT | ADVERTISING LEGEND