Bezel Watches, part of the renowned fragrance distribution group Kenneth Green Associates, has unveiled a dynamic advertising campaign for glamourous watch brand, Jean Paul Gaultier. A media first for Bezel Watches and Outdoor Plus, the new out of home advertising campaign shows a live ticking watch in real time on digital screens, in two key locations in London.
As drivers pass the digital boards, they will see the impactful product visual of the new Jean Paul Gaultier Watch collection, available at The Watch Shop.com. Combined, these strong iconic locations provide over 4.2 million impressions in only two weeks. A first for both companies, this disruptive campaign is set to capture the attention of key customers in the run-up to Christmas.
In addition, further out of home advertising includes large format digital screens predominantly in London.